Multiple outlets ran headlines that said PewDiePie was quitting YouTube, distorting the nature of his announcement and his audience's reaction in the process.
, used his humorous "Pew News" video on Tuesday to criticize some of the coverage he has received this week in mainstream media.
Kjellberg also blamed the framing on "boomers" who were angry that he amassed a $25 million net worth from making YouTube videos, and said none of his fans were "heartbroken" over the news because "they understand it's normal to take a break." The coverage of PewDiePie's break represents a growing disconnect between mainstream media and YouTube culture, told Insider that there is a disconnect between reporters who described Kjellberg's break announcement as "quitting YouTube," the culture they're covering, and the audience that consumes news about the platform.
"When you do stuff like this, you provide an update to the story and you use it seemingly for no reason to once again try to muddy up someone's name, people see you as incredibly biased and predatory," DeFranco, who has more than 6.4 million subscribers, said. The moment was clearly meant to be a punchline, but ultimately cost PewDiePie a major contract with Disney. Regardless of context, the shocking moment went too far for many mainstream companies and was irresistible for news outlets.
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