Perspective: Black contestants — and winners — have not translated into changed beauty standards or structural transformation
For decades, mainstream beauty standards have centered on whiteness, with White women becoming the epitome of “beauty” around the world. Consequently, that narrow definition of beauty has excluded Black women. While Lopes was correct about Black representation increasing at the highest ranks of beauty pageants, anti-Blackness remains ingrained in U.S. and global beauty standards.
In 1970, the Miss America pageant finally featured a Black contestant. Even more consequentially that year,became the first Black winner of Miss World since its creation in 1951. The contest was held in London, and as in the United States in the late 1960s, the British women’s liberation movement protested the pageant over sexism and its objectification of women.Some women, including Hosten, a Black woman from Grenada, did not view pageants in this light.
, as a pageant like Miss America “established the reigning definition of beauty, it reinforced cultural codes that placed Black women outside of the beauty ideal.”Contrasting Miss Black America in 1968 and Miss World in 1970 is instructive. Although both selected Black winners, Miss Black America enabled Black women to express disapproval of Eurocentric beauty standards and demonstrate that their beauty did not need White validation.
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