Though Black faces are more common in mainstream beauty than they’ve been in years past, real representation extends much further than corporate creative.
“For so long there has been kind of this disconnect, such a narrow representation of what Black womanhood can look like, what Black girlhood can look like. I feel like it always kind of plays on tropes or is not necessarily expressive in this lens of being beautiful and of Blackness being beautiful,” student and artist Ebony Morris said in a talk moderated by actress and Pattern Beauty founder. “I feel like that’s starting to shift increasingly.
“When I first started…I went to an agency and one of the Black agents told my mom, ‘You know, she has the look but a lot of agencies are going to say they already have someone that looks like her,’” Williams explained. “But then there’ll be a wall of non-people of color that look very similar to one another and there’ll be that one prop and that’s enough.”
One movement that could ultimately bridge the gap when it comes to belonging in beauty — whether brands helmed by non-diverse leaders embrace it or not — may lie in afrofuturism.
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