Brilliant, or boring? Pantone2020
If Pantone’s color of the year 2020 looks pretty familiar, that’s because this hue appears very similar to the shade used for Ford F, -0.22% and Facebook’s FB, +0.33% logos, not to mention blueberries, Pepsi PEP, +0.00% cans and the banners on Visa’s VISA, -0.33% webpage.
Classic blue for 2020 also serves as a neat bookend to the first “color of the year” of the last decade: cerulean, which was selected in 2000. Of course, many people are putting their own spin on Pantone’s blue period, especially with the contentious 2020 presidential election on the horizon, and even as House Speaker Nancy Pelosi has called for drafting articles of impeachment against President Trump. — Alfred Twu December 5, 2019 Pantone said blue wave 2020 https://t.co/hGPnliXmMS
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Pantone's Color of the Year for 2020 Is Boring as Hell!Every year, Pantone picks a color the company believes will become unavoidable everywhere the following year. In 2019, they suggested coral would make its way into popular culture (I’m not so sure it did), and in 2018, everything was ultra violet (It absolutely was.) So what shade awaits us in the new decade, beginning with 2020? “Classic Blue,” not to be mistaken with Cerulean (Pantone’s Color of the Year 2000), Aqua Sky (their 2003 pick), Blue Turquoise (2005), Blue Iris (2008) and Serenity (2016). According to their website, “Classic Blue” is “a timeless and enduring blue hue” meant to “highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” That seems vaguely political for Pantone, but go off. “Classic Blue” is also meant to inspire “a sense of peace and tranquility to the human spirit, offering refuge,” fostering “resilience.” That’s all well and good, but must it be such a boring color?
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