Classic Blue has won Pantone’s 2020 Color of the Year.
As Pantone’s 2020 Color of the Year, Classic Blue hints at dependability, trustworthiness and blue skies ahead.
Testimony to the strength of Classic Blue can be found increasingly in the automotive and digital industries, which are developing more products in this shade, Eiseman said. Even from a wellness standpoint, food scientists have encouraged consumers to eat more blueberries and other blue-tinted foods. That advice is not aesthetically driven but is rooted in the benefits of anthocyanins, which are a type of flavonoid with antioxidant and anti-inflammatory effects, Eiseman noted.
As for why color leads to such a sensory reaction, Eiseman said, “Even from the time that we are tiny children, most people can recall something from their childhood involving that creative outlet. If you give a box of crayons to a child — any child, anywhere — they get very excited, start pulling the crayons out of the box and immediately know they have to scribble with it. It’s one of our first inherent reactions to having to be creative.
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