With the Orlando Magic's recent announcement of a partnership with STATS, the NBA is getting its first real taste of artificial intelligence in the front office.
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STATS is the parent company of SportVu, a live-game player tracking software that uses cameras in the rafters of each NBA arena to provide teams with a plethora of advanced statistics. While SportVu is utilized by the entire NBA, it has found the collegiate landscape more difficult to tackle given the cost and physical logistics.
How other coaches and executives, such as Clippers' head coach Doc Rivers and president of basketball operations Lawrence Frank utilize AI in scouting remains to be seen. Traditionally, NBA executives have depended on technology as a means to acquire data, which has been used to supplement draft and personnel decisions. The key word here is"supplement" as technology has not yet been able to mimic the human element of scouting. Such elements include the oft-mentioned eye test as well as chemistry decisions. Now, AutoSTATS threatens to make at least one of those a thing of the past.
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