Opinion: The Obama moment is gone. For 2020, Democrats need a different kind of magic.
Former president Barack Obama speaks at the My Brother's Keeper Alliance Summit in Oakland, Calif., in February. ) By David Byler David Byler Data analyst and political columnist focusing on elections, polling, demographics and statistics Email Bio Follow Data analyst and political columnist March 22 at 3:26 PM Barack Obama can’t run for president again.
Obama’s political style was multifaceted. He blended a feel-good, sometimes messianic, “hope and change” message with a socially adept wonkery; a liberal technocratic platform with the potent emotional promise that the first black presidential nominee from a major party could bring about a new era in American race relations; and a political strategy that took advantage of an increasingly diverse and educated electorate.
Obama managed to position himself as a near-messianic answer to those problems and a break with “politics as usual.”The historic nature of his candidacy, his rhetorical talent and life story, and his political timing all played a part. And the next nominee will have to operate in an environment shaped in part by the paranoid and racist responses to Obama’s presidency. President Trump vaulted himself into the national political conversation in part by spreading racist birther conspiracies. As president, he said there were “very fine people” on both sides of the white-nationalist rally in Charlottesville and has been praised by the far-right fringe, and managed to do so while holding on to his base.
Part of Obama’s strength came from black voters. They might unite behind someone again this time — or they might split in multiple directions, now that we have a race with multiple black candidates. Booker, Kamala Harris and Joe Biden — who will definitely make some claims to Obama’s legacy, especially if he announces that he will run on a ticket with Georgia’s Stacey Abrams — might end up splitting the vote along age lines or some other division.
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