Revolutionary EVs from BMW really will be a 'new class', with its Dee Concept showing the way forward, as Felix_Page_ explains
That riled the loyalists. Then there was the whole £15-per-month-for-heated-seats controversy and the launch of an outlandishly styled, heavyweight PHEV SUV as the storied M division's second bespoke sports car. Certainly, the firm has been making good on designer Domagog Dukec's conviction that it's not BMW's goal"to please everyone in the world".
But could the Dee concept spark a return to the understated yet distinctive and highly competent BMWs from days of yore? If you ignore the protracted and confusing preview campaign that ran on Twitter at the end of 2022 , it certainly seems a more comprehensible and familiar proposition than some of the firm’s recent efforts - not least the sustainability-focused Circular Vision concept from 2021.
It's hardly conventionally 'beautiful', but it does achieve that coveted balance between subtlety and panache that's been largely absent from the Munich maker's portfolio in recent years.
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