The once-dominant brand was liquidated and now it’s making a return to some of its former glory.
None of these uses of the Toys R Us name reflected what the chain used to be — big box stores that were a wonderland for kids. Now, the current owner of the brand plans to bring the magic back by launching up to 24"flagship" Toys R Us locations.
While Target, Walmart, and Amazon hastened the demise of Toys R Us, the company mostly killed itself. After a leveraged buyout, the chain did not have the funds to reinvent its stores.
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