La expansión es un retorno a la forma para la alguna vez omnipresente marca, que ha caído en desgracia en los últimos años.
Desde entonces, la nueva empresa matriz ha estado implementando agresivamente nuevas iniciativas para la marca de juguetes. En el 2021 abrieron una tienda en Nueva Jersey. Después de la primera tienda insignia, Toys 'R' Us se asoció con el gigante Macy's para abrir tiendas dentro de 452 de los grandes almacenes.
"La marca Toys 'R' Us está creciendo rápidamente y nuestra expansión en el aire, la tierra y el mar es un testimonio de la fortaleza de la marca", dijo Yehuda Shmidman, presidente y director ejecutivo de WHP Global, en un comunicado.
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