Starting August 20, every piece in the OldNavy women’s section will be available online and in store in sizes 0-30 in the same styles, for the same price, completely integrated into the existing women’s section
Alison Partridge Stickney, Head of Women’s and Maternity Merchandising at Old Navy, is beaming as she explains how the last three years have culminated in BODEQUALITY. The initiative promises that, come August 20, every garment in the Old Navy women’s section will be available online and in store in sizes 0-28 in the same styles, for the same price, completely integrated into the existing women’s section.
Every part of BODEQUALITY sets out to meticulously ensure that the word ‘inclusive’ is upheld and not merely tokenized. It’s a departure from the all too common experience of brands choosing to make plus sizes only available online or at limited stores. It’s an experience both myself and Lindy West have shared in the last year—being desperate to try on a dress, only to stand in their stores and be told to go home and order it online.
The training will cover who the plus size customer is, the backstory behind this company-wide push, how the Old Navy “fit differentiator” ensures the best fit, and how to shift their own body language to be inclusive. Finally, the icing on the proverbial, size-inclusive cake, is a marketing campaign to coincide with the in store roll-out, featuring women of all sizes alongside plus-size icon Aidy Bryant, who will be the face of the launch.
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