.OldNavy is giving new meaning to size inclusivity with the launch of its Bodequality initiative.
ores nationwide will carry women’s sizes 0 to 28, while oldnavy.com will carry sizes 0 to 30, or XS to 4X, all at the same price points. InInstead, one tab, which reads “women’s and women’s plus” will be displayed on the website. The updated site includes a toggle feature, which allows shoppers to select the products they want to see in the size model they want to see the product in: size 4, 12 or 18. Returning shoppers will be shown products with the same size models they initially selected.
“When a plus-size shopper is shopping and she sees that plus mannequin that’s kind of the signifier to her that we carry her size,” Bibik said. “That’s how we are communicating with her and letting her know that we are relaunching our women’s shopping experience. And that we are inviting women of all sizes to come and shop with us.
“The reason we arrived here is that we were listening to the customer,” Partridge Stickney said. “When [plus-size women] are shopping with their friends they’ll look at accessories and pretend like that’s something they’re interested in, because they don’t want to have to deal with the fact that there’s no clothing for them in there.
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