Are You Starting A Natural CPG Business Without Key Resources? Look Here, They’re Free
Vanessa Hudgens And Oliver Trevena Backed Caliwater Targets $100 Million Valuation By Catalyzing The Growth Of Cactus Water
“We ended up having 300 Zoom calls in a week because we didn’t want to turn anybody away, and our DMs exploded on every platform from Twitter to Instagram and LinkedIn,” Fata said. “So this idea of creating a website, and offering up all of our killer tools seemed so natural.”program currently offers 13 folders for free focusing on areas including sales planning, market insights, legal and financial modeling, coupled with the duo’s recorded CPG master classes.
“We've been very clear on leaving out any service providers right now, because that way, it would look overly commercialized and bought out, and we believe that would erode our trust,” Fleishman added. “We also have an email to sign up only for security purposes, and we don’t collect emails for newsletters or any forms of monetization.”
“We’ve tried to make it easier by providing our point of views and curated methods,” Fleishman explained. “We do have a list of investors, including the ones that focus on the BIPOC community, women-owned businesses, and those that really focus on natural CPG.
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