Here's how a world-renowned visual effects artist is turning his career experience into an entrepreneur's toolkit:
Once he began to focus on his personal brand, new projects came more easily. This led to an epiphany: he could be using his branding skills to create a business of his own.
With this in mind, he launched an online filmmaking academy that allowed him to leverage his considerable skills and polished personal brand. By applying the lessons he'd learned working in Hollywood, the business was a success from the get go bringing in six figures in revenue in its first year of operations.According to Mike, you are what your messaging says you are. Therefore, the first step to take is to refine the messaging you plan to use to represent yourself and your business.
Furthermore, he says that it's important to isolate a memorable characteristic about yourself that can be the basis of your brand's image. Specifically, he asks,"What makes you unique and memorable? Maybe you worked on a big project. For example, people love hearing that I worked on Lord of the Rings and Harry Potter. Maybe you have a special flare like Andy Warhol's hair or a unique story like Susan Boyle from Britain's Got Talent.
Mike also insists that elevator pitches aren't just for investors. He suggests that entrepreneurs create one along the lines of what you are the best at and passionate about and why. In this way, you'll be able to convey your unique value proposition instantly to anyone at any time.Mike learned from his experience that you need to understand your audience if you want to attract their attention.
Additionally, he believes there's no such thing as doing too much market research. Mike insists that it is critical to interview as many people in your target audience as possible, not only to understand what makes them tick, but also to find out what types of brand messaging they've already been exposed to. That way, you can identify ways to differentiate your brand.
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