A spokesperson for Nike told GMA the company's mission is to 'serve all athletes' regardless of size.
When Nike rolled out its"plus size" mannequins for the launch of the new"Women by Nike" floor in NikeTown London last week, many cheered that the athletic company was promoting a more realistic body type.
"We launched the Nike Plus Size collection in 2017 – a collection crafted to ensure the perfect fit at every size. To showcase inclusivity and inspire the female consumer, we launched Nike Plus Size mannequins in select stores in North America in 2018 and as part of the recent launch of the new 'Women by Nike' floor in NikeTown London," the spokeswoman said in a statement.
"The fat-acceptance movement, which says that any weight is healthy if it is yours, is no friend to women, even if it does seem to have found a friend in Nike. It may, instead, kill them, and that is rather worse than feeling sad," the article read."Fat-acceptance is an artifice of denial – they are fat because they do not accept themselves – and a typically modern solution to a problem, if you are a narcissist. It says: there is no problem. Or if there is, it’s yours, not mine.
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