Women's World Cup 2019: How Nike Is Honouring Christine Sinclair

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Women's World Cup 2019: How Nike Is Honouring Christine Sinclair
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The Canada vs Cameroon kicks off now! nikewomen FIFAWWC

The 30-second ad, entitled “Make a Nation Believe,” features clips of people from all walks of life donning the 35-year-old’s jersey while out on the field, at the skatepark, on the school bus, etc. The spot definitely evokes an emotional response . However, we expect no less from a brand that has been at the forefront of encouraging women to stay engaged in sport.

At a global summit held in Paris this past March, Nike Women’s vice-president Rosemary St. Clair announced the campaigns and innovations that would be rolling out this year. Thus far, we’ve seen the release of the compellingcommercial , the the whopping 57-piece sports bra collection and the soccer kits the brand designed for 14 of the 24 teams competing for the Women’s World Cup. The “Make a Nation Believe” spot is latest of the campaigns slated to roll out this year.

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