Could this be the most important Ford in decades? The firm has revealed the new Ford Explorer - an electric SUV based on a VW platform, with a US ethos ⚡
Leenarts has overseen the styling of every vehicle the brand currently sells in the region and is now leading a ground-up overhaul of its established conventions. All Ford passenger cars will now be categorised according to four new design pillars introduced under the ‘Adventurous Spirit’ banner.
Leenarts told Autocar that while the new Explorer is a markedly different proposition from its namesake, it is important that it embodies the same character: “I think it’s not a surprise that it is the first car in our adventurous spirit. It has a market positioning that really helps us get across that adventurous way.” He added that Ford will look to redeploy other historic nameplates, attaching connotations of the firm’s heritage to bold new products.
“That’s the goal. You can expand those nameplates in a much more creative way, taking account of the needs of the customer. “And frankly, the Mustang can do it, we proved that the Explorer can do it, and there are a couple of other nameplates that are coming up that we feel that can expand on…” However, he stopped short of naming any specific nameplates for revival.
According to the car’s designers, its bluff front end with the larger new logo, the beltline that wraps around the entire car, the ‘generous’ wheel arches and the floating roof with contrasting black A-pillars are some of its defining features. The designers are also keen to emphasise that while the Explorer represents a departure from the established conventions of Ford design, future models will not follow a ‘Russian doll’ approach in adopting the same cues and proportions.
Ulrich Koesters, director of Ford’s Team Edison division for electrified vehicle development, explained that the Explorer’s spacious cabin should put it on the radar of current Focus owners when they come to switch to an EV. He said: “They will want to have the same or more functionality and a smaller footprint. And that’s what this vehicle actually does because it’s building a little bit taller but has better package efficiency so therefore you create more space for the occupants.
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