NASCAR is hitting Los Angeles Sunday, a week ahead of the Super Bowl, grabbing the spotlight with its wildest idea yet: The Clash, the unofficial season-opening, stock-car version of the Pro Bowl, will run at the iconic Coliseum.
LOS ANGELES -- Kevin Harvick has twice raced a stock car through the streets of Los Angeles. He watched Mickey Thompson's super trucks on television when they raced inside the Los Angeles Memorial Coliseum.
"This is over the top and looks great," Harvick said."I don't think you can screw it up at this point. The event is here. The race track didn't fly up. Practice went good. The cars all made the corners. People were passing each other. You can't screw it up at this point. You can't. I am telling you. The race doesn't even matter."But this isn't your grandfather's old NASCAR, either.
"We talk about this all the time - the Los Angeles market is huge for us," said Ben Kennedy, the 30-year-old great-grandson of NASCAR's founder and current senior vice president of strategy and innovation. "This is the type of event that you need to blow it out of the water at the start of the season to get the eyeballs," Harvick said."We live in different times and trying new things and having the guts to do it is sometimes hard to do, but the rewards are pretty big on the other side when it works."
That energy changed as soon as NASCAR completed the deal to race at the Coliseum, the centerpiece of both the 1932 and 1984 Summer Games and site of some of the top sports moments in history. The Coliseum in 2028 will become the first venue to host three Summer Games.
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