The series has taken a fresh approach to its staid scheduling and cookie-cutter tracks, its latest gamble this made-for-TV special event at the Coliseum.
collaboration between NASCAR and Fox Sports, the project blew past its $1 million budget but guaranteed NASCAR six hours of live programming and a fresh attempt to build momentum ahead of the Feb. 21 season-opening Daytona 500.
“We talk about this all the time — the Los Angeles market is huge for us,” said Ben Kennedy, the 30-year-old great-grandson of NASCAR’s founder and current senior vice president of strategy and innovation. A concert stage for a prerace Pit Bull show and a performance by Ice Cube at “halftime” was built along the Peristyle plaza. Their sets will be performed under theThe torch is lit for special events at the Coliseum.It was glowing Saturday, the day before NASCAR’s expensive exhibition. The Clash was held at Daytona every year since its 1979 inception and it had been the unofficial season-opener the last 40 years.
“That race was kind of just going on, I feel like, to go on,” said reigning Cup champion Kyle Larson. “It added a week of being in Daytona … all for what?” given our television partners something to promote differently than just us being at Daytona for another week. It gives us an opportunity to not only have more eyesChase Elliott was fastest in Saturday’s practice session; NASCAR divided the 36 cars into three groups of 12 and each group was on track for three eight-minute
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