As Denver’s oldest operating bar, My Brother’s Bar never had an automated phone system, online ordering or reservations before the pandemic. Like the age of the bar, everything was old school.
“But when we converted our parking lot to a patio and added the Aspenglobes out there for the winter, we just started getting inundated with calls here,” owner Danny Newman said. “Everyone was asking about reservations and wait times, and our staff was swamped.”, decided to create a solution, not just for My Brother’s Bar, but for other restaurants and bars that have similar problems keeping up with phone calls.
Here’s how it works. As soon as a customer calls, they get a text message with visual information to select options such as online ordering, joining the waitlist or making a reservation. So, rather than navigating the usual phone tree of dial 1 for this or dial 2 for that, customers can see the information they need and act on it instantly. Simultaneously, they hear a computerized voice that answers common questions like that day’s hours or wait times.
All of the information is updated using the tools and software that My Brother’s Bar — and many other restaurants — are already using, like Resy or Yelp, and businesses can customize what the voice says and sounds like. The only thing employees need to update on their own is details about a special event, like a performer or game on the TV .
Switchboard costs $100 a month per restaurant location, and a few well-known names, like Atomic Cowboy, Illegal Pete’s, Snooze and Anthony’s Pizza & Pasta, have already signed on to use the product this year at most, if not all of their locations.
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