The National Association of Theater Owners says the movie theater industry is 'uniquely vulnerable' to the crisis, and needs assistance to weather a near-total shutdown of two to three months.
"We want our policy makers to know that at the end of this thing, when people have been cooped up in their house for several months, they'll need a break to go out and do something collectively that's affordable and fun and away from what they've just been through," he said."But we still need to be viable."
NATO also said it will supply $1 million in aid for out-of-work movie theater employees. The majority of the industry's workers are paid hourly."Starting tomorrow, most of them won't be paid anything," said Fithian. Earlier this week, U.S. movie theaters closed nationwide, shuttering nearly all of the country's cinemas including its largest chains, AMC Theaters and Regal Cinemas. The closures followed federal guidelines against gatherings of more than 10 people. Hollywood has postponed nearly all March and April releases, and many May ones, too.
In the meantime, some studios have moved their new releases to on-demand platforms, a rare breaking of the traditional 90-day theatrical window. Universal earlier announced that"The Hunt,""Invisible Man" and"Emma" will be released for home viewing on Friday. On Wednesday, Sony Pictures said the Vin Diesel sci-fi thriller"Bloodshot," which opened in theaters last Friday, will be available for digital purchase Tuesday.
"Sony Pictures is firmly committed to theatrical exhibition and we support windowing," Sony Pictures chairman Tom Rothman said in a statement."This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good."
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