MillerCoors lawsuit against Anheuser-Busch accuses rival of trying to 'frighten' consumers into switching to Bud Light with 'misleading' Super Bowl ads.
FILE--This undated file image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung. The spots trolled rival brands that use corn syrup. One showed a medieval caravan schlepping a huge barrel of corn syrup to castles owned by Miller and Coors.
Anheuser-Busch's ad drew a rebuke from the National Corn Growers Association, which thanked MillerCoors for its support. In its lawsuit, MillerCoors said it's "not ashamed of its use of corn syrup as a fermentation aid." Responding to the lawsuit, Anheuser-Busch said its campaign is truthful and designed to bring consumers "transparency" about what's in the beer they drink.
"Anheuser-Busch is fearmongering over a common beer ingredient it uses in many of its own beers, as a fermentation aid that is not even present in the final product. This deliberate deception is bad for the entire beer category," Marty Maloney, a MillerCoors spokesman, said in a statement.
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