MillerCoors takes AB InBev to court, alleging that its claims about corn syrup are false and misleading
MillerCoors is suing Anheuser-Busch over ads such as the one above that associated its brands with corn syrup. Photo: AB InBev/Associated Press By Nat Ives March 21, 2019 3:56 p.m. ET MillerCoors LLC said it sued the Anheuser-Busch Companies LLC on Thursday, alleging that the rival brewer’s ad campaign associating Miller Lite and Coors Light with corn syrup is false and misleading.
MillerCoors argues in its complaint that the ads “deceive beer consumers into believing that there is corn syrup and high-fructose corn syrup in Miller Lite and Coors Light.” There is no corn syrup in either beer by the time it reaches consumers, the company says, and high-fructose corn syrup is never involved at any point.
Anheuser-Busch, part of Anheuser-Busch InBev SA, said in a statement that it stands by its ad campaign and that the lawsuit is baseless. The lawsuit is only the latest salvo between the rivals since the Super Bowl. MillerCoors has promised free Coors Light in certain bars every time Bud Light launches another attack. It also has pulled back from a planned cross-brewer marketing push designed to win drinkers back from spirits and wine.
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