Bud Light mocked Coors Light and Miller Lite over the beer brands' use of corn syrup in a series of ads that aired during the Super Bowl.
On Thursday, MillerCoors took legal action, accusing Anheuser-Busch of false advertising and trademark dilution in a suit filed in the Western District Court of Wisconsin.
MillerCoors filed a federal complaint in the Western District Court of Wisconsin on Thursday, accusing Anheuser-Busch of false advertising and trademark dilution. In Thursday's court filing, MillerCoors accused Anheuser-Busch of knowingly misleading consumers by linking Coors Light and Miller Lite to high-fructose corn syrup.
"We know that a lot of people believe that these beers are all the same," US CMO Marcel Marcondes said."So if we decide to really go transparent, I think it's fair for us to highlight like the differences that do exist among the beers. Then, consumers should make their call."
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Miller Lite’s maker is suing Anheuser-Busch over the Bud Light corn syrup Super Bowl commercialsAnheuser-Busch claims MillerCoors uses corn syrup in its light beers. MillerCoors files suit, saying claims are misleading. Who is right?
Consulte Mais informação »
MillerCoors sues Anheuser-Busch for controversial Bud Light Super Bowl adMillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers.
Consulte Mais informação »
Miller Lite Brings the Bud Knight Back to Life (Sort of)Miller Lite’s latest ad assault on Bud Light picks up seconds after its larger rival’s biggest Super Bowl ad ended, imagining what happens after the commercial stops shooting. No surprise: The actors, even the guy playing the Bud Knight, pick up cans of Miller Lite.
Consulte Mais informação »
MillerCoors sues Anheuser-Busch over corn syrup ads
Consulte Mais informação »
MillerCoors sues Anheuser-Busch over corn syrup Super Bowl adsBeer giant MillerCoors is suing beer giant Anheuser-Busch over a series of Bud Light ads that ran during this year’s Super Bowl.
Consulte Mais informação »
Reports: Boeing will add warning light to aid pilots after Ethiopian 737 Max crashAn additional warning light will become standard equipment in Boeing 737 Max jetliners.
Consulte Mais informação »
$35 million floating wind project gets green lightTest site will be located near the town of Belmullet, County Mayo.
Consulte Mais informação »
Navigating The Light And Dark Sides Of Your PersonalityRecent research suggests that we are complex collections of light and dark personality characteristics. Integrating the two may be a powerful formula for happiness and fulfillment.
Consulte Mais informação »