Scotland Yard's failure to hit a new officer target despite a 29-fold increase in advertising spend suggests distrust of the capital's police force remains high among Londoners
Scotland Yard’s failure to hit a new officer target despite a 29-fold increase in advertising spend suggests distrust of the capital’s police force remains high among Londonersis facing a recruitment crisis after it failed to meet its target for new officers despite a massive increase in its advertising budget to attract Londoners to its ranks,Figures obtained under freedom of information rules show Scotland Yard, which has been rocked by falling public confidence following a series of grave...
The figures drew criticism from members of the London Assembly policing committee amid concerns that recent blows to the Met’s standing are actively putting off Londoners from joining. The Yard earlier this year acknowledged that it needs “to do something significantly different” to attract enough applicants to the force, though it has also pointed out that advertising is just one element of its strategy for attracting new recruits.
Caroline Pidgeon, the police and crime spokesperson for the Liberal Democrats in the London Assembly, said it was clear that the Met needed to boost its recruitment efforts “drastically” to: “These figures certainly do bring into question whether or not current recruitment advertising methods are delivering value for money… The situation also reflects the fact that there is clearly a massive need to rehabilitate the image of the Met as a positive career choice to potential recruits given the...
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