The HiPhi brand builds high-dollar models full of the stuff of sci-fi dreams, directed by the man who once headed up the Ford Fiesta team.
Stanton’s last job in the UK was as the head of JLR’s Special Vehicles Organization, which he took on expecting it to be his last one before drawing his pension. But the reality turned out to be different.
The other difference to the myriad of other EV start ups would be market positioning, with Human Horizons targeting the top end. The company’s cars are big and showy, aimed at rich, younger buyers seeking to make a statement. The X is a large SUV, 204 inches long with rear doors incorporating suicide hinged lower sections with lift-up gullwing panels.
While the styling is extrovert, the engineering beneath the HiPhi models is solidly sensible, Stanton’s team having created a shared architecture to underpin all the brand’s models, supporting either single- or dual-motor options. He was also determined that HiPhi’s models would deliver a higher level of driving precision than is common in cars made for China. To do that he enticed another former JLR engineer, one-time head of vehicle dynamics Peter Davis, to join him in China.
Capacity in the first factory is 50,000 cars a year, with Human Horizons already thinking about establishing another. The company is already planning its first expansion outside China, planning to enter the European market—through Germany and Norway—later this year. Stanton admits U.S. sales are less likely, both because of political issues around direct imports, but also because our type approval requirements are still different.“Engineering a car for the U.S.
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