The 30-second spot will be the first time in more than a decade that Cheetos has made an appearance in the Big Game.
If you ask Stanley Kirk Burrell about his favorite Cheetos memory from childhood, it doesn’t take him long. He remembers the Fremont Pool in his hometown of Oakland, California, where he and his friends took breaks from swimming to walk over to the supermarket for Cheetos and sodas.Forbes
That memory from decades ago is coming full circle. Burrell—who grew up to become MC Hammer—stars in a new Super Bowl ad for Cheetos featuring “Can’t Touch This,” his most famous song that also happens to turns 30 year old this year. The spot itself features a man in various scenes eating a bag of Cheetos popcorn to get out of various situations as MC Hammer pops up here and there along the way. But MC Hammer said one of his favorite scenes is actually part of the teaser that debuted last week. The scene shows seated by a piano, humming a song while eating a bag of Cheetos with old-school packaging. As he looks to press a key, he realizes his hands are full of orange dust.
Asked when the brand trademarked the term, it’s been so long that Pepsi North America CMO Greg Lyons couldn’t remember the exact year offhand—explaining that they’ve been calling it Cheetle since “forever.”
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