The pigskin has officially bounced back. After dicey years in 2017 and 2018, when regular-season ratings declined for NFL regular-season telecasts and even the mighty Super Bowl saw flat ad spendin…
Despite overall erosion of linear ratings and corresponding pressure on ad rates, the Super Bowl remains a spectacle too good to pass up. Many brands push out their spots online in the runup to the game, with the in-game reveal serving as the punctuation mark, a reversal of the longtime world order. Scarcity of spots has helped push rates up nearly 50% since 2014, when a 30-second spot went for $3.9 million, according to data from research firm SQAD.
Michael Priem, Founder and CEO of ad-tech firm Modern Impact and a former media agency exec, calls the Super Bowl “an anomaly” in a fragmented entertainment landscape. “It is a rare occurrence that pulls us all together to view content at the same time in astonishing numbers,” he told Deadline. “It’s become a celebration of present culture as much as it’s a sporting event.”
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Super Bowl LIV: Most Movie Ads Sitting Out the Big Game as Prices SoarFor the second year in a row, there will be fewer movie spots during the Super Bowl.
Consulte Mais informação »
Super Bowl 2020: Watch All the Star-Studded Ads (Updating)Chris Evans and John Krasinski are lending their talent to Hyundai, Taraji P. Henson and Busy Philipps are making the case for Olay, and Rainn Wilson is getting cheesy for Little Caesars pizza.
Consulte Mais informação »
Super Bowl ads feature LGBTQ-friendly, women-centric messagesThis year’s Super Bowl commercials are set to feature notable LGBTQ figures, women behind the camera and in front, and two big-name politicians.
Consulte Mais informação »
Bloomberg tackles gun violence, Trump touts victories in Super Bowl adsBoth candidates are spending up to $11 million each for commercials in the game between the Kansas City Chiefs and San Francisco 49ers. A 30-second spot in this year&39;s Super Bowl sold for up to $5.6 million, according to Fox Corp, which will air the game. "People will be rooting for different
Consulte Mais informação »
Rep. Andre Carson Says Political Ads During Super Bowl Better Be FunSince it's an election year, there will be political ads during Super Bowl - but Rep. Carson thinks it's fine if they meet this requirement.
Consulte Mais informação »