This is a HUGE first for the iconic 55-year-old brand.
It's one thing to launch a natural beauty collection if, say, you grew up on a French lavender farm and want to sell some pressed oil. It's quite another if you're a global company with roots in 35 countries and 2.4 million independent beauty consultants around the world. But with time and resources,natural beauty products"Consumers have become more interested in the ingredients in what they put in their bodies," says Lucy Gildea, Mary Kay’s SVP chief scientific officer.
"It was challenging, but as a scientist, that's the fun part of what we do," says Gildea. "It's fun and difficult to find the ingredients that deliver the right benefits, have the quality, and that come together for stability, which is a critical part when you think about independent beauty consultants and their need to travel with products that can withstand."EcoCert
, a largely European certifying body that ensures 90 percent of ingredients in the collection are derived from natural sources. In addition, products are free of parabens, phthalates, synthetic fragrance, and synthetic dyes, and packaging is environmentally conscious. But you don't have to takeThe finished product is a four-piece skin-care range: Mary Kay Naturally Purifying Cleanser, Moisturizing Stick, Exfoliating Powder, and Nourishing Oil.
. She's quick to point out that the oil can be used on the hair and cuticles, not just the face. We've also got a Moisturizing Stick , formulated with beeswax and candelilla wax. It's developed for face and body, but Gidea prefers to use it on those easy-to-forget skin spots. "Think about dry elbows, or dry knees when you're putting on a skirt," she says. "If you want to do a touch-up during the day, it goes across your cheeks.
The Purifying Cleanser contains sweet almond oil and cornflower floral water, a new ingredient for me best known for its soothing properties. According to Gildea, it contains free radical-fighting antioxidants and helps calm and condition skin. Finally, we've got Exfoliating Powder , a physical exfoliant made up of rice starch, citric acid, hydrogenated castor oil, and baking soda.
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