Madonna remains scandalous, but for the wrong reason

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Madonna remains scandalous, but for the wrong reason
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These days it is her refusal to stop making new music, not the music itself, that raises eyebrows

IN 2016 Madonna was honoured at a music industry awards ceremony. In her speech, she reflected on her 34 years in the business, her extraordinary success as the best-selling female artist of all time and her talent for shocking people. She said something that was, true to form, startling. “People say I’m controversial. But I think the most controversial thing I have ever done is to stick around.”

Asked to identify Madonna’s most scandalous moment, this is not the answer that most people would give. Foremost among her many provocations are the music video for “Like a Prayer” , which the Vatican condemned as blasphemous, her simulation of masturbation during her Blond Ambition tour in 1990, and “Sex” , an erotic photo-book chronicling her sexual adventures with both men and women.

Much of “Madame X” seems calculated to appeal to younger listeners. Her persona is on-trend: it’s cool to care about the issues, and Madame X cares. “God Control” laments the fact that nothing is being done to stop mass shootings in American high schools; “I Rise” starts with a clip from an impassioned speech by Emma González, one of the teenage survivors of the shooting in Parkland, Florida, in 2018. “Madame X” is woke—sometimes a little too woke.

“Madame X” is no “Erotica”—there are no controversies on this album—but that is not to say that Madonna isn’t experimenting. Since she moved to Portugal in 2017, she has been exploring the sounds of the Lusophone diaspora, as is audible on the most intriguing tracks on “Madame X”. “Batuka” riffs on batuque, a traditional dance music from Cape Verde notable for its call-and-response structure, but adds syncopated handclaps and crescendoing drums to hypnotic effect.

All the same, this reviewer could not help longing for a glimpse of Madonna the provocateur. She is right to argue that she is taking a stand against the music industry merely by making records at her age, but she could be more ambitious. During the height of her career, in the 1980s and 1990s, Madonna presented society with a new model of femininity: the woman who was unafraid to brazenly flaunt her sexuality. She inspired a slew of imitators from Ms Spears to Miley Cyrus.

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