Kim Kardashian channels the '90s for cheeky Skims infomercials
Just when it seemed the Kardashians had conquered every possible marketing format, mother-daughter duo Kim Kardashian and Kris Jenner have resurrected another advertising formula: the ’90s-style infomercial.
Yep, the royal blue 1-800 screen and overly enthusiastic voiceover that once brought you Cash for Gold and Zoobooks has found its latest product: Kardashian’sOn Monday, a nostalgic Kardashian shared the first in a series of cheesy, made-for-TV spots promoting the form-fitting undergarments, featuring Kardashian family matriarch Jenner and “Real Housewives” stars Lisa Rinna and Kyle Richards.
True to classic infomercial form, all-caps key words such as “FLEXIBILITY & COMFORT!” float across the screen in bold, extra-legible font. And, of course, no infomercial would be complete without some painfully scripted banter from the generic, gray studio couches. “The silicone band around the bottom stays in place because you don’t want sweet chariots to swing low,” Jenner quips, prompting high-pitched laughter from her co-hosts before adding, slyly, “Who the hell wrote that? I mean, the writers on this project.”“I do not want my sweet chariots to swing low,” Rinna chimes in, clad in a ’90s-esque cheetah print dress and hoop earrings. “Whatever it is, it shouldn’t be swinging low.
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