I love a good concept with a good budget. KimKardashian
during another KKW Fragrances launch in collaboration with younger sister and fellow entrepreneur, Kylie Jenner. Today the reality TV star launched new SKIMS ads satirizing 90s infomercials, and we have to admit they're kind of genius.
The SKIMS infomercials feature a perfect cast: daytime TV queens Kris Jenner, Lisa Rinna and Kyle Richards. The three womencandidly explain how and why everyone should invest in Kim's shapewear. There's even a real SKIMS customer service hotline that you can call, with a robotic voiceover by Kim Kardashian West herself. Seems like the Kardashians have made cable advertising cool again.Kardashian West announced the launch of SKIMS last year.
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