Juul, the maker of e-cigarettes, makes an audacious case against Trump’s tariffs on Chinese goods

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Juul, the maker of e-cigarettes, makes an audacious case against Trump’s tariffs on Chinese goods
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E-cig maker Juul says price increases related to Trump's tariffs may actually send people running back to cigarettes.

Tariffs on Chinese goods are bad for your finances, many argue, given the amount of consumer good and parts that are imported from China. But Juul, the controversial e-cigarette maker, has gone one step further than that. It argues they could be bad for your health, too.

But Juul has a novel, perhaps even an audacious, argument. “Making Juul’s product cost-prohibitive for such consumers may, in turn, lead them to revert to the use of combustible tobacco products, which may increase the costs of health care to those consumers as well as US health insurers,” the company’s letter added.

Around 480,000 deaths every year are linked to cigarette smoking, according to the Centers for Disease Control and Prevention and Juul presents itself as a “smoking alternative” with the goal of improving smokers’ lives. But vaping is not necessarily healthier, Blaha added. Researchers and government regulators are worried that vaping is spreading like wildfire among teens and young adults lured by e-cigarette flavors. The Food and Drug Administration is also targeting influencers who promote vaping.

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