Juul CEO steps down amid intense company scrutiny

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Juul CEO steps down amid intense company scrutiny
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JUST IN: Juul CEO steps down as the company announces it will pull all advertising in the U.S.

Kevin Burns has stepped down as chief executive of embattled e-cigarette maker Juul, amid intensifying scrutiny of the brand's marketing practices and a public health crisis that has seenBurns will be replaced by K.C. Crosthwaite, a former executive at tobacco-maker Altria, which took a 35 percent stake in Juul last year.

Crosthwaite will continue “a broad review of the company’s practices and policies to ensure alignment with its aim of responsible leadership within the industry,” Juul said in a statement released on Wednesday.Juul also announced it will withdraw all advertising in the U.S. The company had already axed its youth-focused social media marketing after the Food and Drug Administration demanded action from e-cigarette makers due to the huge spike in teen vaping use.

Health officials are seeing “more and more cases” every day, the Centers for Disease Control told a congressional panel at an emergency hearing on Tuesday. Patients experience coughing, fever, trouble breathing, chest pain, vomiting, diarrhea and general fatigue. The majority of patients are between the ages of 18 and 34, and nearly three-quarters are men, according to the CDC.

Federal prosecutors in California are reportedly conducting a criminal probe into Juul for deceptive marketing practices that targeted minors, according to

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