Crosthwaite will continue 'a broad review of the company's practices and policies to ensure alignment with its aim of responsible leadership within the industry,' Juul said in a press release.
Juul will suspend all product advertising in the U.S.executive K.C. Crosthwaite, Juul announced Wednesday.
Altria invested $12.8 billion for a 35% stake in Juul late last year, placing a huge bet on the embattled e-cigarette company. Altria shares are down nearly 18% this year. Crosthwaite will continue "a broad review of the company's practices and policies to ensure alignment with its aim of responsible leadership within the industry," Juul said in a press release.
The company on Wednesday announced it will suspend all broadcast, print and digital product advertising in the U.S. It will not lobby the Trump administration on its impending policy to remove flavored e-cigarettes from the market and will comply with the final policy when effective.
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