Japanese firms are leaving Tokyo for the sticks

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Japanese firms are leaving Tokyo for the sticks
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The government would like to see many more follow

WHEN WATANABE KOTA was young, he moved to Tokyo hoping to make a name as a musician in the big city. He failed, eventually returning to his native Yamanashi, an area west of Tokyo known for farming and Mount Fuji. But decades later, Mr Watanabe found himself reacquainted with his passion in an unexpected way. In 2021 Amuse, a big entertainment firm that manages top-tier Japanese artists and singers, moved its headquarters from Tokyo to Yamanashi. Mr Watanabe now works there.

Experts reckon there is a 70% chance of a magnitude 7 or higher quake hitting Tokyo within the next 30 years. “Business continuity is the most important thing for us,” says Iwata Hajime of AXA Life Insurance. He describes the earthquake and tsunami of 2011 in the northern Tohoku region as a turning point. The company, like some others, started mulling the idea of distributing its personnel and resources, since concentrating them in Tokyo felt too risky.

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