Instagram said it’s rolling out ads on its “Explore” section.
it would be rolling out ads in the section of Instagram where users browse photos and videos from accounts they might not follow. When Instagram users tap a photo or video in the "Explore" section, the company said users may start to see ads as they scroll through content. The changes will be introduced over the next few months.
It's another way for Instagram to let brands get in front of potential customers. Instagram said 80% of people follow a business on Instagram and said the "Explore" tab can "help them find the next business or product they might love." The company said more than half of accounts on Instagram use "Explore" every month.
"For advertisers, this is an opportunity to be part of what's culturally relevant and trending while reaching new audiences who are looking to discover something new," the post announcing the change said.for advertisers to promote posts from "influencers," or users who brands work with to promote their services or products.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Instagram will start placing ads on the Explore pageAds are coming to Instagram's popular Explore page, one of the last ad-free places on the photo-sharing network.
Consulte Mais informação »
Head of Instagram Says It's 'Dumb Luck' That It's Serving You Disturbingly Accurate AdsMore than once I can remember talking to my friends about something I’ve never googled in my life (white-water rafting, a comforter start-up, an overpriced Los Angeles breakfast establishment) only to discover Instagram was serving me ads about it the next day. It’s moments like this that make myself and many others wonder: is this app listening to us? But head of Instagram Adam Mosseri says, nah, it’s not. It’s just “dumb luck.”
Consulte Mais informação »
Instagram's boss says the app doesn't snoop on your conversations for adsIn a CBS interview, Adam Mosseri addresses a common suspicion about how Instagram targets ads.
Consulte Mais informação »
Lubaina Himid's colorful paintings explore the influence of the African diasporaChampioning black voices and visibility, Himid’s work explores the influence of the African diaspora on British culture and widening this understanding has been a motivator throughout her career.
Consulte Mais informação »
Deloitte’s Global Millennial Survey: Exploring A “Generation Disrupted”The latest Deloitte Global Millennial Survey shines a light on the human toll taken by years of societal discord, technological transformation and economic insecurity.
Consulte Mais informação »