Ads are coming to Instagram's popular Explore page, one of the last ad-free places on the photo-sharing app.
On Wednesday, the Facebook-owned company said it will start placing ads on that section of the app in the coming weeks. The Explore page recommends posts it predicts a user would like based on other posts they've looked at in the past. It also shows categories of posts like fashion, architecture and food. Instagram said more than 50% of accounts globally visit the Explore page every month.
As a result, it's needed to rely on its other platforms to ramp up advertising, such as Instagram. Jessica Liu, a senior analyst at research firm Forrester who focuses on social marketing, told CNN Business that Facebook and other social networks are constantly pushing the limits of users' tolerance for ads. "Facebook Inc.
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