Inspire Brands to Add Jimmy John’s to Its Restaurant Roster

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Inspire Brands to Add Jimmy John’s to Its Restaurant Roster
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Inspire Brands is buying Jimmy John’s Gourmet Sandwiches, as it bets it can draw in more diners and generate higher sales by owning restaurants that span that spectrum

Inspire Brands Inc. is acquiring Jimmy John’s Gourmet Sandwiches, the private-equity-backed firm’s latest addition to its stable of restaurant chains.

While competitors focus on either fast-food or casual restaurant formats, Inspire is betting that it can draw in more diners and generate higher sales by owning restaurants that span that spectrum. The company acquired the Sonic burger chain last year after merging Arby’s and Buffalo Wild Wings earlier in the year.

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