As Amazon tests more ad formats and retail promotions, advertisers say it is increasingly getting harder to advertise there.
that are run by Amazon's retail teams and are not available to advertisers.
"We continue adding tools to help selling partners maximize advertising effectiveness," said the spokesperson."We're also creating more opportunities for brands to focus on storytelling - helping customers to easily shop for and discover brands in our store, in the same way we work to make it easy for them to find, discover, and buy great products from across our vast selection.
Marin Software found that prices for sponsored brands and sponsored products, two of Amazon's most popular ad formats, have decreased over the past year. In August, the average cost-per-click of Amazon's ads was $1.17, down from $1.46 in the same month last year, according to the company.
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