Infosys launches 'sonic identity' – an aural logo to 'reinforce brand purpose'
's irregular marketing column Logo Watch feels compelled to cover because the outfit has described it as the"auditory equivalent of its blue visual identity and logo."
The sonic identity is expressed as a three-second sting that bears more than a passing resemblance to theInfosys has also been rather more ambitious by releasing a version of its aural imprimatur that clocks in at one minute and six seconds. Tune in below if you dare.
The tune will get that job done thanks to integration"across Infosys's many platforms used by employees, and across brand assets, ranging from videos to signature events that the company's clients and the broader community engage with." Or in other words, this will be played at every Infosys event, on every Infosys Zoom, and will probably be used as the ringtone by plenty of Infosys's 300,000-strong workforce.fervently hopes it does not play ad nauseum when you're on hold waiting for support from Infosys. Nobody wants to engage with that.
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