This team's 'small' logo changes have generated a big reaction.
Logo redesigns for sports teams are almost always going to leave some people unhappy, and the new design for the Australian rugby league team the Canberra Raiders is proving to be no exception. The change might seem subtle in comparison to many logo redesigns we see, but fans are so incensed that they've started a petition to have the revamp reversed.
The new design reduces the number of lines and marks in the design. The shading on the helmet has been reduced and the beard has fewer angles, making it look less bushy. The shape of a rugby ball in the centre of the Viking's helmet is now a mere curved line, which means fans alone will get the hint of the original meaning. The shade of green is darker. Oh, and the Viking's eyes are now also green to match his beard.
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