The product, unveiled at CES, will appear on limited Burger King menus across the U.S. in late January
, “300 million to 350 million pigs [have been] lost in China, which is almost a quarter of the world’s pork supply.”
Impossible Pork, according to Impossible Foods, “is characterized by its mild savory flavor, adding delicate depth and umami richness without being gamey or overpowering.” The company purports that the product will also appeal to those who don’t eat pork for religious or ethical reasons, as previously taboo dishes will now be in line with their values. The marketing, as evident by the press release, seems intent at expanding our idea of what Impossible meat is supposed to be.
It might take a while for Impossible Pork to have its desired global reach, and even those in the U.S. might have a hard time tracking it down immediately: “Impossible Sausage will debut in late January exclusively at 139 Burger King restaurants in five test regions: Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque, New Mexico; and Montgomery, Alabama. The all-new, limited-time-only Impossible™ Croissan’wich® features a toasted croissant, egg, cheese and a seasoned plant-based sausage from Impossible Foods.
And if you want to avoid Burger King entirely, Impossible Pork’s arrival at the grocery store is still TBD.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
There's a pork shortage, and Impossible Foods is launching plant-based sausageImpossible Foods, known for its meatless burgers, is launching plant-based pork. It could be the next big thing in meat alternatives because of the industry's ambitions in Asia, where African Swine Fever has devastated the pork supply.
Consulte Mais informação »
Impossible Foods to add pork and sausage in battle with Beyond MeatOn Tuesday, it will introduce Impossible Pork Made from Plants and Impossible Sausage Made from Plants at CES 2020.
Consulte Mais informação »
Impossible Foods launches Burger King breakfast sandwich and pork - Business InsiderImpossible Foods' new Burger King breakfast sandwich is launching in 139 test locations, but it has not said when its meatless ground pork is coming.
Consulte Mais informação »
Impossible Foods is launching meatless pork and sausage as it prepares for a global pushBurger King is testing Impossible Sausage in its Croissan'wich later this month, but the real opportunity with pork could be in China.
Consulte Mais informação »
Impossible Foods adds pork and sausage in battle with Beyond MeatOn Tuesday, it introduced Impossible Pork Made from Plants and Impossible Sausage Made from Plants at CES 2020.
Consulte Mais informação »
Impossible Foods to trial plant-based sausage patty with Burger KingImpossible Foods Inc on Monday launched a plant-based sausage patty that will be...
Consulte Mais informação »