Burger King is testing Impossible Sausage in its Croissan'wich later this month, but the real opportunity with pork could be in China.
, has been selling Impossible's meatless burger nationwide since August, helping its same-store sales jump 4.8% during the third quarter.
African swine fever has wiped out as much as half of China's pig population, putting pressure on global pork supply and prices. That could make consumers more willing to try a pork alternative. "We'll be there as soon as possible once we get approval," said Rachel Konrad, spokeswoman for Impossible. To nail its imitation of pork, Impossible's scientists had to reverse engineer a meat with a more subtle taste and higher fat content than beef.Impossible Pork is also gluten-free and designed for kosher and halal certification.the announcement Monday at the Consumer Electronics Show in Las Vegas, where attendees willtook the top prize at CES in 2019 for its Impossible Burger 2.0, becoming the first food company to ever do so.
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