Iconic Goodwill gets serious with online for thrifters.
Unlike rivals like Thredup and Poshmark, customers cannot use GoodwillFinds to make donations and will still have to visit one of the organization’s 3,300 U.S. and Canadian Goodwill stores to drop them off — for now. But Kaness said that as the business expands, Goodwill will eventually offer that service.
“Our new social enterprise makes it easier for the conscious consumer to shop sustainably online, while heightening the thrifting experience they’ve come to love at Goodwill,” Kaness said. Karness said that when shoppers donate to the stores, workers will figure out which item will be designated online. Workers inspect each item but they don’t clean it. If it is very dirty or not good quality, they won’t sell it. Items designated for online will then be digitized. Purchases will either be packed and shipped from the store or a cluster of stores’ mini-warehouses.
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