Goodwill’s new online store opens as soaring inflation is compelling shoppers to look for bargains.
features search tools that let shoppers browse by category, and eventually it will be able to personalize the site based on the customer's past purchases.
The move comes as the second-hand clothing business is expected to grow 16 times faster than the broader retail clothing sector by 2026, according to a report by research firm GlobalData for Thredup. It's also happening at a time when surging inflation is pushing shoppers to be thriftier."Our new social enterprise makes it easier for the conscious consumer to shop sustainably online, while heightening the thrifting experience they’ve come to love at Goodwill," said Kaness.
The vision for GoodwillFinds came from a consortium of Goodwill members throughout the country, including Evergreen Goodwill of Northwest Washington, which wanted to tap into the organization's full potential.
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