Automakers’ brands will take a backseat to new driving “experiences” as autonomous vehicles and car sharing become more popular, according to the CEO of IBM.
at the Frankfurt Motor Show Wednesday, Ginni Rometty said consumers are increasingly prioritizing digital experiences, for example the ability to connect a car to other smart devices, in their vehicles.
"The issue is that the experience is going to be more important than perhaps the car itself or just a brand and what it says," Rometty said. "Your brand is defined by the experience." Each morning, the “Beyond the Valley” newsletter brings you all the latest from the vast, dynamic world of tech – outside the Silicon Valley.
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