Whether you’re hosting a conference, a charity ball, a luncheon, or a launch party, it’s important that your event strongly reflects your company’s brand.
Whether it be the day’s activities or the keynote speaker’s message, make sure that the purpose of the day’s event is aligned with the company’s values, so that the event fits seamlessly within the company’s brand. Rachel Gross, a corporate event planner, ensures a company’s brand is expressed through the programming and marketing copy, specifically.
“One of the most important things for a corporate event - especially here in Las Vegas - is to put their brand on center stage,” she shared with us. “The logo doesn't have to be overwhelmingly shown in all the styling details and collaterals, but the brand over all. The exact color palette has to compliment the decor, even if the theme is not the same.” This is especially pertinent for any pictures taken at the event.
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