Hulu on Wednesday said it has reached 26.8 million paid subscribers, a milestone...
- Hulu on Wednesday said it has reached 26.8 million paid subscribers, a milestone that suggested rapid growth in the first four months of the year.
In a presentation to advertisers ahead of a new programming season, the streaming service also said it will launch two new TV series based on Disney’s Marvel characters Ghost Rider and Helstrom. Hulu is positioned as an important leg of the Mouse House’s direct-to-consumer strategy, which includes the Nov. 12 launch of the Disney+ subscription video service.
On Wednesday Hulu executives told advertisers that it will launch a new advertising format that will appeal to binge watchers of shows.
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