We spoke with the women behind nolly.babes and yungnollywood about fashion, style, and meme culture.
For the era that we chose to focus on in @nollybabes, the golden age, it’s very Y2K, late 90s'. That style is just really fun. Nigerians can do minimal but it’s not what we do best, we are loud. The key ingredient in Nollybabe style isn’t any one particular way of dressing, it’s about the fact that what they wear embodied their personality 100%.The fact that we know that there were no stylists at this time. These women came in and said I’m going to wear whatever the hell I want today.
I’m also obsessed with the female villain. Nollywood is a reflection of Nigerian society, the good and the bad. In Ebele and I’s line of work, something that we consistently see is that the “bad woman” is a singular archetype. Fashion is used as a tool in these movies to show what a good woman is supposed to do. The “good woman” wraps her hair, wears traditional Nigerian clothes, ties wrapper in the house.
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